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Membership & Marketing Virtual Event #1

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Fueling Membership Growth: Strategies for Building a Thriving Organization

Kurt Klingenmeyer headshot
Kurt Klingenmeyer
Membership Chair, Tripoli Shriners  

Session Description

Unleash Membership Growth and Build a Thriving Community!

Join us for an inspiring session packed with actionable strategies to supercharge your membership efforts. Whether you’re just starting or ready to elevate your recruiting game, we’ll dive into proven methods for attracting, engaging and retaining dedicated members. Through hands-on examples and innovative approaches, you’ll discover how to create a strong sense of belonging, clearly communicate your organization’s unique value, and transform prospects into lifelong supporters. Walk away with fresh, exciting ideas and a clear, step-by-step plan to drive your membership success

Learning Objectives

Following this session, learners will be able to:

  • Discover essential strategies to effectively attract and engage potential members.
  • Craft a clear, compelling value proposition that highlights the benefits of membership.
  • Implement innovative tactics to boost member retention and create a strong sense of community.
  • Analyze and utilize data to optimize recruitment and retention efforts.
  • Design a membership growth plan that aligns with your organization’s unique strengths and objectives.

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Shriners Lead the Way: A Masonic Centered Approach to Membership and Marketing

Dave Kelm portrait.
Dave Kelm
High Priest & Prophet, Membership Chairman – Ansar Shrine

Rusty Petty portrait.
Rusty Petty
P.P. – Ansar Shrine

Learning Objectives

Following this session, learners will be able to:

  • Determine how to find the right people for the right positions.
  • Create a budget.
  • Establish collaboration between membership and marketing – working together to achieve your chapter’s goals.
  • Grow Freemasonry as one body. Work with aligned bodies and organizations.
  • Hire outside help. Determine what is money well spent.

Apprentice Certificate Program

The Apprentice Certificate Program is an online education program focused on best practices in the areas of membership recruitment and retention, and marketing, communications, branding and public relations. It is part of the Noble Academy presented by Shriners International Education Foundation. To earn your Apprentice Certificate, you are required to attend all four virtual events in the 4th Annual Membership & Marketing Virtual Event Series. We encourage you to attend each event live to have the chance to interact with other learners and ask questions of the presenters. If you are not able to attend at the time of the event, you can watch on-demand and still receive credit. The deadline to view all events and receive your Apprentice Certificate is Friday, June 20, 2025.