Marketing Plans and Best Practices: Action Planning

[TITLE CARD] Noble Academy logo; Shriners International Education Foundation presents: Marketing Plans and Best Practices: Action Planning

[SLIDE 1] Mapping a Plan Document it.

Simple documentation allows everyone involved in the membership efforts and outreach to align. It is important to:

Establish your goals, determine your campaigns, content and tactics, define what success looks like

Speaker 1:

So we start with mapping a plan. It sounds so simple, but documented that writing it down really allows everyone involved in your efforts and outreach to align on certain things. It's so important to establish your goals together, to determine the campaigns content and tactics like I talked about, and define what success looks like for you and your efforts. Just a little illustration about the importance of writing it down. We've all been out on a shopping trip. Maybe it's the grocery store target. You get there, you realize you've forgotten your list. What happens when we shop without a list? We take way more time than we need. We end up buying things we don't need, and more times than not, you get home and you've forgotten something important that you intended to go there for in the first place. So it's just that simple comparison to something that happens to us in our everyday life and how that applies to something that's happening in these things we want to achieve through planning. So writing it down really, really, really important.

[SPEAKER CARDS] Veronica Ambuehl, BAM Marketing, VP, Director of Client Relations; Jordan Longhi, BAM Marketing, VP, Director of Digital Marketing.

[SLIDE 1]