[title card] Shriners International Education Foundation presents: Fueling Membership Growth: Recruiting at Off Site Charity Events
[A slide that reads "Discover essential strategies to effectively attract & engage potential members" with a column underneath titled "Best Known Beats Best" with a list containing "On site charity events, banners on site, brochures, business cards, festival booth, events on site, Facebook, Instagram, TikTok, parades with brochures, "Sportsman Night" and Off site charity events." The Shriners International Education Foundation logo is on the sidebar above a column that reads "The only goal for EVERY one of these platforms is to 1) Collect contact info, 2) Insert contact info into a "SYSTEM", 3) Invite new contacts to your public events monthly, 4) Create and incredible experience for them that they want to be a part of. Below this is the Noble Academy logo.]
Kurt Klingenmeyer | Membership Chair, Tripoli Shriners:
But the trap we fall into is we don't collect the lead information to let them know about the next one and about all of our events we're having in-house, the goal is to get in front of your audience and get them into your building to see if they want to enjoy that experience more. Now we do have one more thing on this slide off-site charity events. Now, an off-site charity event. I love this one because it's where you get to meet people in your community. And really, what I'm doing is I'm fishing when I go to these events, let's say it's the zoo. I have two favorite ones. It's the zoo. And I love going to the canine groups. Okay? So when they're doing the canine for the dogs, for the police departments, I love going to those. They'll have different municipalities there. And where you get to see the dogs, you don't pet the dogs, but you get to see their dogs and the policemen that are their handlers.
And it's a huge charity event where they're raising money to purchase new canines. And the other one is, I love going to zoo charity fundraisers. And the people that go to these are other business owners in the area, these are other professionals, these are other politicians. These are leaders in your community. Mayors, governors. You'd be surprised who you meet when going there. And these people are going to charity events. They're used to going to stuff like this. So what my goal is to walk into these events, if I'm representing Shriners, I would have my fez on because that already opens up the doors with conversation. What's the funny red hat? What's the bonnet on your head? What is all that for? It just opens the door for more conversations. And my goal is to collect a half a dozen business cards from other people and invite them to our charity events. So all I'm doing is I'm just lead nurturing. I'm lead generating, and I'm getting contact information because heck, at these offsite events, they're used to doing stuff like this. They're used to going to the zoo, charity fundraisers. They're used to going to the canine groups. Why not bring 'em into your groups? Show 'em a great experience, and then if the door opens, then you can ask 'em to be members.
