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Membership & Marketing Virtual Event #2

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Discover the Transformative Leadership of Mecca Shriners: From Tradition to Family-Centric Innovation

Anthony Ruffini
Illustrious Sir Anthony Ruffini, Esq.
Potentate, Mecca Shriners

Diana Ruffini
Mrs. Diana Ruffini
First Lady, Mecca Shriners

Session Descriptions

Experience the inspiring journey of how relentless visionary leadership transformed Mecca Shriners in NYC from an exclusive social club into a thriving, family-first organization. This session dives into the bold strategies used to overcome resistance, re-engage members and implement groundbreaking initiatives that revitalized both the Shriners’ mission and their presence in the heart of New York City.

Led by Potentate Anthony P. Ruffini, Esq., and First Lady Diana Ruffini, Mecca Shriners embraced change and reshaped its identity – shifting from a traditional "old boys' club" to a dynamic, inclusive community. Join us as we explore the challenges faced along the way, the methods used to bridge generational gaps and the successful rollout of family-focused programs that brought new life to the organization.

Learners will leave this session with powerful insights into effective leadership, the art of navigating change and the critical role inclusivity plays in driving organizational growth. Don’t miss this opportunity to learn from the transformation of one of the most historic Shrine organizations in the world!

Learning Objectives

Following this session, learners will be able to:

  • Discover the key challenges and roadblocks faced when leading organizational change.
  • Master proven strategies to engage even the most resistant stakeholders.
  • Learn how to design and implement family-focused programs that drive inclusivity and growth.
  • Explore the critical role of transparent, effective communication in leadership success.

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Mel Bower
Mel Bower
Chief Marketing and Communications Officer, Shriners International and Shriners Children's

Apprentice Certificate Program

The Apprentice Certificate Program is an online education program focused on best practices in the areas of membership recruitment and retention, and marketing, communications, branding and public relations. It is part of the Noble Academy presented by Shriners International Education Foundation. To earn your Apprentice Certificate, you are required to attend all four virtual events in the 4th Annual Membership & Marketing Virtual Event Series. We encourage you to attend each event live to have the chance to interact with other learners and ask questions of the presenters. If you are not able to attend at the time of the event, you can watch on-demand and still receive credit. The deadline to view all events and receive your Apprentice Certificate is Friday, June 13, 2025.