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Don't Miss the 2023 Membership & Marketing Conference! Ready to saddle up for some idea sharing, education and good ole' fellowship in Grapevine Texas? Open to all Nobles and all Masonic Bodies. Enroll Now!

Membership & Marketing

Noble Academy Membership & Marketing Conference and Masters Class

The Membership & Marketing Conference and Masters Class is composed of an in-person conference plus four virtual events that take place throughout the year. Students have the option to enroll in one or two certificate programs, each representing a different learning level, allowing students to select the learning path that corresponds with their level of experience. Frequently Asked Questions

  • Students will obtain 2023 Masters Class Certificate upon completion of four virtual events and one in-person conference in the same year - ($795 value).
  • 2023 In-person Conference / Fellow Certificate: In this Applied Learning Path students will obtain a Fellow Certificate upon completion of a three-day in-person conference - ($595 value).
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  • 3rd Annual Virtual Events Series / Apprentice Certificate: In this Introductory Learning Path students will obtain an Apprentice Certificate upon completion of four virtual events - ($195 value).
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    • Class of 2023: Virtual Event #1: November 3, 2022
      • Bradley Scott Billings, Grand Master at the Grand Lodge of Texas
      • Mel Bower, Chief Communications and Marketing Officer
    • Class of 2023: Virtual Event #2: December 8, 2022
      • James Cole, Grand Commander/CEO at Scottish Rite, SJ, USA
    • Class of 2023: Virtual Event #3: March 9, 2023
      • Christian Moore, CPRP, Library & Museum Administrator at Grand Lodge of Texas
      • Linda Patch, Director, Marketing & Communications at Scottish Rite, NMJ
      • Mel Bower, Chief Communications and Marketing Officer
    • Class of 2023: Virtual Event #4: April 13, 2023
      • John Piland, JD, CAE, Executive Vice President
      • Mel Bower, Chief Communications and Marketing Officer
      • Bryan Harrison, FASAE, CAE, Chief Membership Officer

High Quality Education

Students will gain knowledge and skills needed to implement change and growth at their organization that will lead to long-term overall improvement in the areas of membership (recruitment, retention and engagement) and marketing and communications. The courses span three learning levels: introductory, applied and strategic. Each level is recognized with a certificate.

Certificate

Upon completion of the required education for each learning path, the student will receive a certificate in recognition of their achievement at either an Apprentice, Fellow or Masters Class level.

Networking

At virtual events and the in-person conference, students will have the opportunity to exchange information and ideas with their peers from Shriners International and other Masonic family organizations. As we work together for a common cause, our organizations will also benefit from this important collaboration and community building. 

Masters Class Level Benefits

Students who complete all virtual seminars and the in-person conference will receive SIEF’s Noble Academy highest recognition for membership and marketing, digital recognition badge, an invite-only reception at the in-person conference, a recognition certificate and exclusive access to a Masters-Class only private social media group.


On-Demand Virtual Events Series

In case you missed them or just want a refresher, below is a list of our past Membership & Marketing virtual education events for your viewing:

2020-2021 Membership & Marketing Virtual Event Series

Membership & Marketing Virtual Event #1

View webinar (11/19/20)

  • Using Emotional Connection to Set the Value Proposition – Michael C. Russell
  • Shriners Children's - Branding for Our Next 100 Years – Mel Bower

Membership & Marketing Virtual Event #2

View webinar (01/14/21)

  • All Aboard! First-Timer's Guide to Producing an Events Portfolio – Christian Moore
  • Shout It Out Loud! External Communications – David Krogh and Tammy Robbins

Membership & Marketing Virtual Event #3

View webinar (02/25/21)

  • Driving Meaningful Member Experiences Through Communications & Recordkeeping – Don Ferguson
  • Developing Your Why and Establishing a Winning Culture – Richard E. Lynn
  • Mission Critical Communications – James W. Lich and Bethanne Demas

Membership & Marketing Virtual Event #4

View webinar (08/19/21)

  • Open Discussion – Panelists Marty Bartlett, Bryan Harrison, Mel Bower. Moderated by John Piland 

2021-2022 Membership & Marketing Virtual Event Series

Membership & Marketing Virtual Event #1

View webinar (02/10/22)

  • Your Event Survival Guide - Part 1: Planning – Ali Collins
  • Social Media in An Age of Division – Mel Bower

Membership & Marketing Virtual Event #2

View webinar (03/10/22)

  • Volunteer Management - "If you have to ask how much they cost, you can't afford them." – Timothy J. Murphy
  • Developing a New Website Will Make You Question Everything – Anthony Watts

Membership & Marketing Virtual Event #3

View webinar (04/21/22)

  • Becoming a Successful Fraternity – Robert Conley
  • The History of The First Shriners Hospital – Christian Berg

Membership & Marketing Virtual Event #4

View webinar (05/19/22)

  • Open Discussion – Panelists Bryan Harrison, Mel Bower. Moderated by John Piland 

Advance, Improve & Expand

Accounting Education Track

The Shriners International Education Foundation (SIEF) Noble Academy Accounting program is structured to educate students on Generally Accepted Accounting Principles (GAAP) and best practices that Shriners and members of Masonic family organizations can apply to their fraternal business practices. 

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In-Person and Virtual Membership & Marketing Events

The Noble Academy hosts an annual series of in-person and virtual events on the topics of membership and marketing. Earn multi-level certificates and expand your knowledge about membership retention and development, as well as best practices for operational management.  

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Leadership Education Track

The Shriners International Education Foundation (SIEF) Noble Academy Leadership program is designed to equip aspiring leaders with the introductory tools needed to become more effective at managing chapter operations as they pursue a path toward positions of increased organizational responsibility.

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Technology Education Track

The Shriners International Education Foundation (SIEF) Noble Academy Technology program educates Shriners and members of Masonic family organizations on critical software programs to help their chapter succeed, including membership management systems, database systems, customer relationship management and learning management systems.

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Enhance your knowledge on the subjects of membership and marketing